RESEARCH : My Audience Profile

My Audience Profile

I needed to plan how to reach my target audience, which means I needed to know who they are. Factors that may be relevant include age, gender, ethnicity, social class, what their media needs are. I need to research how to meet my target audience needs to ensure I can produce a product that they will want. I need to ensure I know how to reach them and this in turn will inform how I market my film. I will show how my research has influenced my planning. 

From this research I learned that my target audience will have to be older, and more mature, as to not cause the more 'active' viewers to incorporate the violent aspects of the story and minimize risk to immature viewers. However by limiting the age to 15 we will remove the immature viewers and will instead only get viewers who will enjoy the film, but not try to replicate anything they see in the film.