RESEARCH : Distribution Collage

I watched a presentation by Keiza Williams and Chris Besseling on the Film Distributor's site, they
work in theatrical distribution at Pathe. They talked about how distributors make successful marketing
campaigns for the films they are working on. It is really important to look at other films that are going
to be released at the same time and try and make the film you are working on unique and different to
other similar films. What is the hook that will make the audience want to watch it?

Film companies use many methods of promotion which include:

• Trailers

• Website advertising

• News articles,interviews and award ceremonies

• Cross Promotions/product tie ins (such as Toyota and Star Wars)

• Posters

• Social media (Facebook, instagram, twitter, Youtube)

I have decided to look at Captain Marvel's marketing campaign.

Trailer

Using trailers to promote your film is a very common yet successful method as you give the public a taste of your upcoming film in the hope to gain customers and viewers,and in turn boost revenue. The trailer for Captain Marvel showcased the famous actors involved in the film (Jude law, Samuel l Jackson and Brie Larson) to help raise hype and gain public awareness.

https://www.youtube.com/watch?v=Z1BCujX3pw8

Social Media

It is often the case that a movie will use obvious media channels like Social media to advertise through. This will mean that lots of people will discover the movie and It helps to raise awareness of the film and it's premise.Captain Marvel posted virtually every day over the course of a few months on Instagram to try and hook the audience.They also used the 'Her hero' campaign to encourage female empowerment and in turn encourage more viewers.

Posters
They released a series of posters with the main character's on them. Marvel even added a cat to one of the posters and this gained media attention because people like animals and it was unusual for Marvel.


Talk Shows
Samuel L Jackson and Brie Larson are actors in the film and went on talk shows before the release of the film in order to promote it. They went on shows such as the late late show with James Corden and the Jimmy Fallen show..This exposure is massive as it hits the TV audience and is a great form of advertising as actors sell films due to their popularity.

Cross Promotions
An example of cross promotion is when Captain Marvel cross promoted with Coca-Cola which lead to the film being seen and heard about everywhere as Coca-Cola is distributed everywhere throughout the world.